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OFFICE OF COMMUNICATIONS & MARKETING
(M-386, EXT. 6760)

The Office of Communications & Marketing serves as the official advertising, branding and marketing voice of the college; promoting positive and consistent images for internal and external audiences. The office provides the dissemination of college news, and information about college-wide events that positively endorse the college's mission. From communications strategies that include public relations, advertising and marketing, to social media, creative graphic design and print production services. The office directs these efforts to effectively communicate with the college community and the public.

Creative & Design Services. Photography, Print Production & Support Services
The Office of Communications & Marketing provides in-house creative design services for the college community. Such services include, editorial, multimedia presentations, photography and videography (as available), and the production and coordination of campus initiatives and events; and assures compliance with college and CUNY graphic brand identity policies, co-branding guidelines, and requirements. All designs, and the majority of the printing and production services, are completed on our campus.

Social Media. Web Services. Marketing. Advertising. Multimedia
The Office of Communications & Marketing uses a variety of communication methods and tools to reach the public which includes prospective and current students, parents, supporters, and the media among others; through an expanding social media presence, an enhanced website, as well as advertising and marketing campaigns.

        Design & Production Services

        • conceptualizing, designing, and producing print and digital materials
        • proactively developing creative solutions and material that enhance the college's brand identity and marketing appeal
        • coordinating, overseeing and producing the college's electronic publications and marketing collateral, including the annual report, flyers, stationery, brochures, business cards, invitations, banners, event programs/journals, and print and digital advertising
        • providing guidance and purchasing recommendations on all aspects of print and electronic production support

        Photographic & Video Production Services

        • coordinating and maintaining a photographic library of faculty and staff portraits
        • maintaining a digital photography gallery and photo archive of college events
        • providing photography support for on-campus and off-campus events (as available)
        • creating promotional video materials for admissions recruitment, student retention, fundraising, special events, and the college's website

        Social Media

        • monitoring and managing social media feeds and the college's social media presence on Facebook, LinkedIn, Instagram and Twitter
        • writing and producing limited content and posting as needed
        • maintaining social media communication with the broader public, students, and alumni with notification of news, events, job fairs, and more
        • producing a bi-monthly e-Newsletter featuring events, personalities and developments that impact and/or promotes the college

        Web Support Services

        • website content development and design, including graphics and brand coordination for consistency
        • providing non-technical maintenance of up-to-date information on the website
        • creating content and graphics for academic and administrative departments and offices

        Marketing

        • developing and executing marketing concepts aimed at attracting enrollments and enhancing the college's appeal to prospective students, and the general public
        • producing marketing material that introduces the college to the high school population, general public and potential supporters
        • serving as an outreach arm of the college and working in collaboration with the Offices of Enrollment Management, and Continuing Education, Workforce Development and Strategic Community Partnerships, in an effort to create greater awareness of the college within the community

        Advertising

        • developing advertising schedules, strategies, and advertising campaigns to provide strategic and creative direction and/or support
        • strengthening awareness of the college's brand and identity, specific programs, and initiatives for departments that drive student enrollment and retention
        • managing ad buys and placements for print, TV, radio and mobile advertising

        Multimedia

        • developing multimedia concepts for the dissemination of information within the college community and to the general public
        • assisting administrative offices and academic departments in the development of multimedia informational presentations
        • developing templates for use as tools for the dissemination of newsletters and other information media


        OFFICE OF COMMUNICATIONS & MARKETING

        Tel: (718) 368-6760 Fax: (718) 368-6761 Mail Code: CMYK

        John L. Aaron: 5394 Email:john.aaron@kbcc.cuny.edu
        Kevin Francis: 6760 Email: kevin.francis@kbcc.cuny.edu
        Rommel Hidalgo: 5111 Email:rommel.hidalgo@kbcc.cuny.edu
        Hallory Paul: 4652 Email:hallory.paul@kbcc.cuny.edu
        Sean A. Thill: 6762 Email:sean.thill@kbcc.cuny.edu
        Xiaoting Wu: 6847 Email:xiaoting.wu@kbcc.cuny.edu
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        Kingsborough Community College
        2001 Oriental Boulevard, Brooklyn, NY 11235-2398 | (718)-368-5000
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